5/16/2023 0 Comments Product hunt acquiredJournalists: They want to cover startups, investments, trends, etc.Investors: They want to fund the next great companies. Makers/Founders: They want exposure to investors and other founders.Product Enthusiasts: They just want to see great products being built. At Product Hunt, we break down our core community members into 4 buckets: While it’s great to secure your first users, it’s even more important that you understand why these first people are so invested in your product. Build the Product to Serve Your Initial Community Here are the steps we took to get the community to scale itself and grow well beyond our first 100, 1,000, and then 40,000 users. And we had to provide them a way to promote others’ projects within their own tight-knit communities.Īrmed with that information, we honed the product and started to launch community programs to grow the userbase beyond these initial users. We had to give them insider access and the ability to share and elevate themselves as a part of our community. How do you use community to expand your reach? What kinds of features and outreach are required to grow a community exponentially?įrom analyzing how we acquired our early users, we learned that the only way to continue growing and strengthening our community was to deliver them exclusive value beyond any they’d imagined possible. This article is all about how to go from initial traction to viral growth. Our team knew that in order for Product Hunt to grow for a niche community of super-users into a full-fledged community product, we had to start thinking more strategically. Ryan has written about how he launched Product Hunt, built a great community, and grew it initially. I joined early on to help Ryan think about scaling the great community. Community is, in a large way, the root of Product Hunt’s success.įrom its early days, Product Hunt’s creator, Ryan Hoover, has done a fantastic job of bringing the right people onto his platform and deeply engaging them through every step of the building process.
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